Product & Application Marketing Manager (f/m/x)

Unternehmen

The future of metrology begins at ZEISS

ZEISS Industrial Quality Solution stands for pioneering measurement technology with more than 100 years of tradition. We develop and produce high-performance tactile, optical 3D and X-ray measuring devices and also offer suitable software solutions for analysing measurement data. With a strong and broad technology and software portfolio, comprehensive expertise and a global presence, ZEISS is the preferred partner in a wide range of industries, including electromobility, medical technology, additive manufacturing and aircraft construction.

Aufgaben

• Develop and implement global, application-specific strategies for responsible customer segments and new products in close collaboration with relevant stakeholders
• Ensure continuous communication and awareness of application-related topics within the business unit according to an annual communication plan
• Collaborate closely with other content marketers and external agencies to promote application-driven communication across all product lines
• Create and execute global product marketing campaigns with a strong customer-centric focus, providing tools for global sales and service centers
• Develop industry-leading marketing materials and campaigns targeting new customer segments to ensure application-driven communication
• Drive the internal implementation of a customer-centric approach within the marketing organization and engage in regular cross-functional collaboration with national and international marketing teams to optimize processes

Profil

• Master’s degree in Business Administration, Marketing Communications, Digital Marketing, Product Marketing, or related fields
• Relevant experience in application-based marketing or product communication for technical products, demonstrating expertise in designing and managing global, customer-centric marketing campaigns
• Proven ability to execute successful global marketing campaigns in B2B markets
• Strong understanding of complex topics and the ability to create engaging content that aligns with ZEISS brand guidelines
• Proficient in Microsoft Office 365, standard project management tools (e.g., Kanban boards, Jira), and design software (e.g., Adobe Creative Cloud)

• Excellent organizational skills, strong decision-making abilities, hands-on mentality, basic stakeholder management capabilities, and a collaborative team spirit; fluency in Business English and German, both written and spoken; willingness to travel up to 20%